Rado has launched its brand new eye-catching DiaMaster video. The commercial dramatizes the production of a plasma high-tech ceramic watch from Rado with abstract sequences symbolizing the various steps.
It begins with ceramic powder (zirconium oxide) spilling down an hourglass. The white ceramic - once it has been moulded and sintered - is then treated in a plasma oven depicted as a beam of light in the mini-film. The plasma ceramic pieces come to life to create the final DiaMaster Automatic Chronograph watch, a timepiece that is out of this world as the video depicts.
By placing the ceramic powder crystals in the hourglass at the centre of the narration, this new video not only underlines Rado’s traditional mastery of materials but also gives a pivotal role to the essence of time itself, a concept that has fascinated mankind for centuries.
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